Technology
Big data,
down to the minute.
Traditional panels can't see the long tail. Our measurement stack ingests massive device-level signals and turns them into stable, minute-level currency metrics.
- RPD
Set-top-box return-path data — census-scale tuning data straight from pay-TV devices across the region.
- ACR
Smart-TV automatic content recognition — glass-level detection of what's actually on screen, linear or streamed.
- DEDUP
Cross-platform deduplication — one viewer counted once, across linear TV, CTV, and OTT.
- MODEL
Audience modeling — demographic profiling and open-TV estimates where panels are insufficient.
// signal processing · 24/7
